Saskatchewan Roughriders’ Story

Our Saskatchewan Roughriders are more than a professional football team. They are ambassadors for our community and our province. For over a decade, the Cameco Riders Touchdown for Dreams program, a partnership between the Saskatchewan Roughriders and Cameco, has granted more than 70 Dreams for women facing a life-threatening cancer diagnosis.

“It’s just so humbling to see these ladies and how they approach life and their diagnosis,” said Kevin Clive, who brought Cameco on board to support the program in its early years through his position as Senior Sales and Partner Relations Executive with the Club.

“Rider fans play a critical role in this program, and they have been incredibly supportive. Rider Nation really funds the Dreams through the sale of pink items at the special “Pink Game” each October. We have fans that make sure they always attend the Touchdown for Dreams game because they want to support and buy the pink item,” he said.

Dream recipients are invited to the Pink Game and are often joined at a special dinner by Rider ambassadors the night before. Beyond making Dreams come true, Rider players, coaches and staff give recipients the star treatment which over the years has included being taken down to field level for the highly anticipated ‘Bring ‘Em Out’ entrance, and being involved in the coin toss.

Clive says the program means a lot to the team, with all game day staff participating and the players wearing pink spats, gloves, or other pink items during the Pink Game. He attributes the longevity of the program to the commitment of both Roughrider President and CEO Craig Reynolds and Cameco CEO Tim Gitzel.

“Our partnership with Cameco has been critical to the success of this program,” he said. “It means a lot to so many people.”

For more information or to attend the Pink Game, click here.



This story is included in Your 2022-2023 Donor Report alongside many inspiring stories of generosity.

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